What is licensing? A video game brand is on a soft drink can. A restaurant offers a trip to a Hollywood premiere. A franchise has a rewards card with a Top 40 artist picture on it and loyal customers can download their music for free .
Licensing deals not only bring brands to work for you, but we can bring true partnerships to create productive cross-promotions. We are experts in licensing digital content: movies and home video, music, video games and casual games.
Licensing has many benefits:
- Productively expose your product/service/company to new demographics across other websites
- Expose your product to customers in new areas of a store
- Create positive associations in your customer’s mind
- Draw attention to a new product/service/company
How about these examples:
- Challenge: You have a consumer product and want to offer a movie to your customers as an on-pack gift to drive purchase with a target demographic. How can this be done cost-effectively?
- Answer: Create a two way promotion with the movie brand website: you drive customers to your partner’s content, and you obtain a lower cost of goods with the partner.
KANU DOES THAT
- Challenge: You own a food franchise business and want to create a loyalty program for customers. How to you drive interest?
- Answer: A plain membership card with basic rewards points doesn’t do it. We’ll get you partnerships with a video game company, or musicians, or movie brands, or whatever works as part of the customer approach, to drive awareness and put your brand front and center with customers.
KANU DOES THAT
HOW DOES KANU DO IT?
- We find partners and content/brands that match your goals
- We negotiate the deals for a win/win
- We design the related campaigns
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