We can’t do everything for your business, but we can help you get customers and we can help you retain them. And retaining them makes you more profitable.
Our approach is relationship marketing, we:
- Find effective ways to reach your customer, current or new
- Deliver message and content that makes them advocates of your brand
- Keep your customers loyal
We are tactical relationship marketers who work with you, or with your marketing agency, on promotions.
Promotions are opportunities to reach new customers and reinforce loyalty with current customers. Companies who do this well get the best answers to the Ultimate Question: How likely is it that you would recommend this company to a friend or colleague ?
Of course loyalty is not just promotion, but also your service and product experience with the customer. But you’re visiting Kanu because you already believe in your product; now your customer needs to experience it:
- You want the customer to pick your product off the shelf
- You want to give away a premium in partnership with another brand (music compilation? video game? movie?)
- You want a quarterly promotion program to reward your most loyal customer: backstage passes, visit to a movie soundstage and at the same time use the artist’s brand to draw new customers
- You want a customer loyalty program – from card to points system, rewards selection to mining customer data – and learn more about your customers
This is tactical relationship marketing.
This is Kanu.
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